Good post. It annoys me that he came to all the right conclusions at the end but didn't follow through:
>The bottom line is that people cannot effectively moderate a culture and a context that they are not a part of.
>maybe it means turning the problem around, and giving the power to the users.
>Give communities the tools to moderate themselves at scale.
>Give users (or advertisers) the tools to control their own experience at scale.
The one thing no one does is once mentioned but never followed through. He's like *maybe that's the answer* but doesn't react to it.
The person you're talking about already realized that his job is pointless and an uphill battle he can't figure out and thus win. The person that hired him is the correct address. Low costs and being legally save are the concerns why this person tries it with AIs and a cheap, foreign moderation team that's out of touch with the culture they've to moderate and thus don't understand. Make that explode with false positives and they'll have a problem that they can't remove. An example would be the OK sign, that Blizzard banned: the entertainment company only saw evil, didn't pay attention to context and alienated its own customers with the applied political correctness that was entirely out of place there. They ruined their own show and lost face with it. Basically hijack all the left uses as well as all that's commonly used and you can't be removed without having them kick out all the other users that they'd like to keep.